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copy with character
ALL IN THE DETAILS
CHALLENGE
Brainstorm a variety of playful and straightforward title options for the first-ever virtual ViacomCBS Upfronts, which would be distributed via email.
SOLUTION
Out of a long list of options, the execs chose one of mine, "ViacomCBS Upfront @Home," which uses the univeral symbol for email: @.
ROLE
Copywriter
HEADLINES
CHALLENGE
Create bi-weekly
Ad Solutions Newsletters and monthly Know Your Velocity Newsletters.
SOLUTION
Gather assets and information from various departments, create Citia Card slideshows of our best campaign case studies, and write newsletter body copy.
ROLE
Copywriter; Project Manager
NEWSLETTERS
ROLE
Project Manager; Editor; Copywriter
CASE STUDIES
CHALLENGE
Produce digital case studies to promote in newsletters.
SOLUTION
Gather campaign assets and write-ups from various departments, create Citia Card slide shows, and edit copy.
WEBSITE HEADLINES
ROLE
Copywriter
CASE STUDIES
ROLE
Copywriter
EVENTS & BEYOND
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