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copy with character
CHALLENGE
Based on Pizza Hut's campaign, "No One Out- Pizzas the Hut,"the Velocity team developed the cross-network campaign: The OutDoers to target Millennials.
SOLUTION
Honing in on the VH1 female audience as well as selfie and foodporn culture, I pitched the concept "No One OutSelfies The Jennifer" (which became Danielle) .
ROLE
Ideator, Copywriting Intern
THE OUTDOERS
DISTRIBUTION
VH1 Network
RESULTS
My concept and treatment were chosen for VH1, then turned into a script and produced. The campaign was featured on ADWEEK.
NO ONE OutSelfies The Danielle
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