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copy with character
WOK ON
CHALLENGE
During the pandemic, PANDA EXPRESS decided to completely scratch the fun trivia-themed concept that had previously sold through. They asked for a fresh :30 creative concept and script with a lightening-fast turnaround.
SOLUTION
Leaning into PANDA EXPRESS' "We Wok for You" and "Wok On" campaign messaging and the fact that the MTV audience was stuck at home during the pandemic, I wrote five original scripts. Creative and Marketing chose two to send to the client. The client chose this option, which was produced by our in-house design and editing team.
RESULTS
The client loved the spot
and our quick solution!
ROLE
Lead Copywriter
DISTRIBUTION
MTV Network
FINAL CONCEPT
:30 original scripts
ADDITIONAL CONCEPTS
:30 original scripts
ORIGINAL CONCEPT
Two :15 myth-busting spots for the A and Z commercial slots
REVISED
Before the pandemic, the scripts reflected a different style of myth busting. We had not heard back from the client yet, so we moved forward with the existing plan. I proactively revised the scripts to align better with the current climate. WFH Myths was born!
But it never saw the light of day.
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