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copy with character
YOUR DIGITAL WORLD, SECURED
CHALLENGE
Use social media (Twitter, LinkedIn, Facebook) to position LIFARS as a cyber security thought leader, keep the brand top-of-mind among current clients, raise awareness among prospective clients, and drive both targets to the website.
SOLUTION
Provide value to business owners and consumers by sharing videos, blogs, whitepapers to inform them how to stay safe online using the light-hearted brand voice the CEO was passionate about.
RESULTS
Increased Twitter monthly profile visits by 200%, increased monthly impressions have by over 120%, and more than doubled the monthly traffic driven to the website.
ROLE
Copywriter & Designer
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