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copy with character
CHALLENGE
Cross-network :30 sec clip-based spots combining popular Viacom shows with the GEICO tone and format.
SOLUTION
Tapped into Viacom fandom on each network to dramatize that "As long as" you can rely on your favorite shows to deliver the drama you love, "you can count on GEICO saving folks money".
DISTRIBUTION
MTV, Paramount Networks, VH1
ROLE
Lead Copywriter
YOU CAN COUNT ON GEICO SAVING FOLKS MONEY
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