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copy with character
PAID SOCIAL
CHALLENGE
Spec paid social copy samples for Facebook ads to accompany hero images. The goal was to inform viewers about new seasons and shows, and target current subscribers of CBS ALL ACCESS with the Call to Action: Watch Now.
SOLUTION
Reference the hero image and get the message across in a fun way and with limited character-count, while staying true to the CBS shows and brand voice.
ROLE
Copywriter
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