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copy with character
LET'S GET DIGITAL
CHALLENGE
Spec copy samples to accompany the hero image on the CBS.com homepage. The goal was to inform viewers about new seasons and shows, and target ex-subscribers of CBS ALL ACCESS with the Call to Action: Get Started.
SOLUTION
A variety of options referencing the hero image and getting the message across in a fun way, while staying true to the CBS brand voice.
ROLE
Copywriter
ACQUISITION EMAIL
SUBJECT LINE
Try 1 Month FREE: Stream new episodes!
PRE-HEADER
Binge hits + originals, on us.
CHALLENGE
Spec copy samples and formatting for an acquisition email. The goal was to inform viewers about new seasons and shows, and target non-subscribers of CBS ALL ACCESS with the Call to Action: Try 1 Month Free.
SOLUTION
Tout the limited-time offer and the benefits of joining CBS All Access.
ROLE
Copywriter & Designer
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