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CHALLENGE
Team up and pitch a new Millennial-friendly snack product and marketing plan under an existing brand to Hain's CEO and senior executives.
SOLUTION
Re-brand Boston's Snacks/Popcorn with a modern, healthy, flavorful twist and launch with a social-first marketing campaign.
RESULTS
Hain Celestial re-branded Boston's using a similar packaging style, our tagline "Revolutionary Popcorn,"and took inspiration from our flavors to create "Honey Pepper."
BOSTON'S RE-BRAND
ORIGINAL TAGLINE
The Best You've Ever Tasted
REVISED TAGLINE
Revolutionary Popcorn
WINNER
2017 GDUSA American Package Design Awards
(Biondo Group)
SOLUTION
RESULTS
Creative Sample
The "Boston's Challenge", to be able to eat the Level 5 popcorn would draw people to our website to purchase it and would engage consumers on social media.
For Millennials who seek adventure,
Boston's offers a thrilling snack experience.
Unlike it's competitors, only Boston's combines unconventional flavors with quality ingredients.
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